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Web Site Marketing

Have you ever wanted a way to advertise your company, or get them to show up on the top of search engines lists? Customers can get started today with Internet Search Marketing. We recommend combining the short-term benefits of a PPC campaign and the long-term benefits of Natural Search Engine Optimization for an overall greater ROI.

Benefits of Natural Search Engine Optimization

Natural search engine optimization usually gives you a much higher return on investment than pay per click, because once the maximum daily budget for your pay-per-click campaign has been reached your site simply put…disappears. Here are some of the benefits of Natural Search Engine Optimization.

More searchers choose the natural search engine results versus the pay per click ads, so you'll get much more traffic for less.

One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your "Link Popularity" by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic. Innovative Global Vision will work with you on defining relevant link partnerships.

Note: The biggest weakness of natural search engine optimization is the time required to generate links and "tweak" your web pages and keywords to get receive high rankings. It can literally take 6 months to 1 year to see the benefits of your Natural Search Engine Optimization campaign.

Benefits of Pay Per Click Campaigns

The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, leads and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "ramp up."

Depending on your traffic goals, you can budget $100 or $100,000. PPCSEs also give you the added benefits of being able to quickly test your web site and track your conversion rates (leads, opt-ins, and sales) and turning keywords (visitors) on and off easily.

So, as a short term strategy pay per click gives you the clear advantage over Natural Search Engine Optimization. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day.

Fast Track Self Serve
Sign-Up Options Online Online
Turn Around Time 3 Business Days 5 Business Days
Expert Assistance with Search Term Selection Yes No
Expert Assistance with Titles & Descriptions Yes No
Expert Assistance with Budget Management Yes No
Customized Proposal Yes No
Control of Your Campaign Yes Yes
Free Account Optimization Yes No
Expert Assistance with Tracking URLs Yes No
Editorial Approval Automatic Subject to review
One-Time Service Fee $199* None*
Account Credit $50 $25
Sign Up order self service order fast track
*A $30 initial deposit is non-refundable and will be applied to click-throughs or to the minimum monthly spend. Each account has a $20 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost.

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